Last updated: February 2026
1. Who We Are
South Wales Alloys is an alloy wheel repair and refurbishment business based at 1-2 Coomassie Street, Newport NP20 2JP, South Wales. We are the data controller responsible for your personal data.
Contact us at sales@southwalesalloys.co.uk or call 01633 226 305.
2. What Data We Collect
- Name, email address, phone number (when you submit a quote request or contact us)
- Vehicle details such as make, model and registration (when requesting a quote)
- Photographs of wheels or vehicle damage (when uploaded with a quote request)
- IP address, browser type, device information and pages visited (collected automatically via cookies)
- Communication records including emails, WhatsApp messages and phone call details
3. How We Use Your Data
- To respond to quote requests and provide pricing information
- To carry out and manage repair work on your vehicle
- To communicate with you about your booking, progress and collection
- To send confirmation emails and updates about your order
- To improve our website and services
- To comply with legal obligations
4. Legal Basis for Processing
We process your personal data under the UK General Data Protection Regulation (UK GDPR) on these bases:
- Contract: to fulfil our obligations when you request a quote or book a repair
- Legitimate interests: to operate and improve our business and website
- Consent: where you have given clear consent, for example marketing communications
- Legal obligation: where we are required to process data by law
5. How We Share Your Data
We do not sell your personal data. We may share your information with:
- Email service providers (for sending quote confirmations)
- Cloud hosting providers (Firebase/Google Cloud for secure data storage)
- Payment processors (when processing payments)
- Professional advisers (accountants, legal advisers) where necessary
6. How Long We Keep Your Data
- Quote requests: 12 months after the last communication
- Customer records for completed work: 6 years for accounting and legal purposes
- Website analytics data: 26 months
- Marketing consent records: until you withdraw consent
7. Your Rights
Under the UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing of your data
- Request transfer of your data (data portability)
- Withdraw consent at any time
To exercise any of these rights, email sales@southwalesalloys.co.uk. We will respond within 30 days.
8. Data Security
We take appropriate technical and organisational measures to protect your personal data, including encrypted data transmission (SSL/TLS), secure cloud storage with access controls, and regular security reviews.
9. Cookies
Our website uses cookies. For full details, please see our Cookie Policy.
10. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
11. Complaints
If you are unhappy with how we handle your personal data, you can lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.